Upwards Best Exclusives

If you’re feeling stuck—lacking the motivation or drive to do the things you know you want to do—there’s a subtle, unnamed force working against you. It's called Reluctance, and it’s been quietly stealing your potential.

In Reluctance: The Subtle Saboteur, you’ll finally uncover what’s been holding you back—and why it’s not your fault. You’ve simply been doing what you were taught, conditioned, and encouraged to do. But now, you’ll have the tools to break free.

By the time you read the ‘Declaration of UnReluctance’ on page 5, you’ll feel a powerful shift. You'll be ready to align your actions with your intentions and start creating the life you truly want.

Do yourself a favor—read this now. Your future is waiting.

Jim Best peels back the mask on the quiet force that steals more dreams than failure ever could—reluctance. Reluctance: The Subtle Saboteur doesn’t just diagnose why we stall; it hands you the playbook for breaking inertia and reclaiming forward momentum. With crisp storytelling and laser-sharp frameworks, Jim exposes the everyday excuses that keep high achievers circling the runway and shows you how to convert hesitation into decisive, purpose-driven action. Read it, apply it, and watch stalled goals ignite. I’ll be handing this book to every client who says, ‘I know what to do—I’m just not doing it.