A collection of writing, music, and creative work
from the world of Upwards Best.
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Merch & Wearables
Inspiration. Attitude. Momentum.
Step into our merch collection
where motivation meets a little mischief.

Screw U Collection
You bring the energy.
We bring the gear.
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Attitude.
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Momentum Collection
Mugs, apparel, and everyday pieces designed to keep your momentum going. Start your day with energy, focus, and intention.

Band Merch
Apparel inspired by the music that runs through everything we create. Worn, not just heard. Made to be lived with.
COBservations: Hard-Earned Wisdom from COB
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COBservations: Complete Experience Bundle (Ebook + Audiobook + Cob’s Calling Song)
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$7.00Original price was: $7.00.$4.99Current price is: $4.99. - Add to cart
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Reluctance: The Subtle Saboteur – eBook + Free Bonus Album
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$4.99Original price was: $4.99.$3.99Current price is: $3.99. - Add to cart
Popular Picks
Voices from the journey
What People Say About Us
If you’re feeling stuck—lacking the motivation or drive to do the things you know you want to do—there’s a subtle, unnamed force working against you. It's called Reluctance, and it’s been quietly stealing your potential.
In Reluctance: The Subtle Saboteur, you’ll finally uncover what’s been holding you back—and why it’s not your fault. You’ve simply been doing what you were taught, conditioned, and encouraged to do. But now, you’ll have the tools to break free.
By the time you read the ‘Declaration of UnReluctance’ on page 5, you’ll feel a powerful shift. You'll be ready to align your actions with your intentions and start creating the life you truly want.
Do yourself a favor—read this now. Your future is waiting.
In Reluctance: The Subtle Saboteur, you’ll finally uncover what’s been holding you back—and why it’s not your fault. You’ve simply been doing what you were taught, conditioned, and encouraged to do. But now, you’ll have the tools to break free.
By the time you read the ‘Declaration of UnReluctance’ on page 5, you’ll feel a powerful shift. You'll be ready to align your actions with your intentions and start creating the life you truly want.
Do yourself a favor—read this now. Your future is waiting.

Kristen Howe
www.gobigcoach.com
Jim Best peels back the mask on the quiet force that steals more dreams than failure ever could—reluctance. Reluctance: The Subtle Saboteur doesn’t just diagnose why we stall; it hands you the playbook for breaking inertia and reclaiming forward momentum. With crisp storytelling and laser-sharp frameworks, Jim exposes the everyday excuses that keep high achievers circling the runway and shows you how to convert hesitation into decisive, purpose-driven action. Read it, apply it, and watch stalled goals ignite. I’ll be handing this book to every client who says, ‘I know what to do—I’m just not doing it.

Lanny Morton
Entrepreneur & Growth Strategist














